Meet The Team
Alex
Kayla
Nicole
Growing up as an Army Brat who completed 10 moves around the world before the age of 15, Alex Jayjock is no stranger to change, flexibility, and resiliency. She uses lessons learned from these experiences, along with a passion for competition and a love for the built environment, to craft unique strategies that help design and construction firms achieve their marketing and business development goals.
Throughout her 15+ year career in the AEC industry, Alex has advised clients that range from startups to international powerhouses on strategic plans, project pursuits, defining value propositions, developing business development processes, and more. Whether helping a firm break into a new geographic market or coaching a ‘must win’ interview, Alex thrives on challenging firms to develop client-driven messaging that answers the simple question of ‘so what?’.
In 2018, Alex founded Dragonfly AEC Consulting, driven by a belief that the role of the AEC marketing and BD professional has changed. Alex and the Dragonfly team work toward a vision of being the premier resource for marketing and BD leadership in the design and construction industry.
Dedicated to a ‘work hard, play hard’ mantra, Alex loves spending time with her two kids, golfing, hiking, enjoying an afternoon at a brewery, or a lazy Sunday morning spent at the lake.
Owner | Business Development Strategist
ALEXANDRA JAYJOCK, CPSM
202.352.5543
KAYLA McCAUSE, CPSM
Marketing Strategist
Whether she’s playing a game of strategy with friends or pursuing a new market for a client, Kayla McCause loves helping her team win.
With her unique mix of skills and perspectives, Kayla gives architecture, engineering, and construction firms the tools to expand their influence and grow their revenue. From helping firms grow and diversify their market share to delivering engaging training sessions, Kayla applies a combination of optimism and objectivity that creates connection and drives results.
In addition to her experience with AEC firms, Kayla has a background in theater and worked in corporate marketing, giving her an appreciation of both the art and analytics behind effective marketing strategies. Energetic and inquisitive, she challenges herself to continually learn and improve in work and life, whether through asking powerful questions or experiencing different cultures. What’s more, Kayla is both a certified rescue diver and an aspiring pilot—fitting metaphors for her ability to plunge into the details of a challenge while maintaining a high-level perspective.
Kayla holds a master’s degree in marketing-communications and is a Certified Professional Services Marketer, a marketing certification focused on the AEC industry. Outside of Dragonfly AEC Consulting, she enjoys spending time with her family and two dogs… and playing the occasional game of strategy.
972.922.3992
NICOLE SMITH, CPSM
Creative Strategist
An award winning graphics specialist, Nicole Smith has been professionally designing creative and compelling marketing materials for 20 years. She believes that design must tell a story and spark an emotion in order to engage and interest the audience. It is simply another path to developing relationships. Good design not only looks good, but never loses sight of a clearly defined message.
Nicole began working in the AEC industry when she was hired by a national engineering firm in 2004 to bring their graphic design in-house and incorporate creativity into proposals and collateral materials, as well as develop standards for other avenues of communication. During her time there, and as the firm grew from fewer than 500 employees to more than 1,200, she worked on 2 rebrands, a brand refresh, and the vision for 3 websites. Other primary projects she has worked on include targeted pursuits, trade show exhibit booth designs, firm anniversary campaigns, and event planning. A pinnacle of her achievements, the firm’s quarterly magazine was honored with 4 Marketing Communications Awards from SMPS Philadelphia and SMPS National in 2018. She was also the first ever recipient of the Diamond Awards Best Panel honor from ACEC/PA for a project submission in 2012.
With a diverse portfolio, she is knowledgeable in a variety of software that aid in being innovative and producing unique and cutting-edge materials that get audience attention for actual ROI.
