Laura Ewan, FSMPS, CPSM

As AI-generated content floods LinkedIn, AEC marketers face a bigger challenge: protecting differentiation, perspective, and brand voice.

Team retreats can either move a firm forward or waste valuable time and resources. For AEC leaders and marketing teams, the key is designing retreats with clear objectives, structured engagement, and actionable follow-up. Here are practical strategies to make your next retreat productive, memorable, and aligned with your firm's long-term goals.

High-performing AEC marketing leaders don’t succeed by accident. Discover the eight things experienced marketing and business development leaders intentionally curate to build influence, impact, and long-term career momentum.