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Katie Stern
Writer
BD Strategist
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Join date: Aug 19, 2025
Posts (6)
May 7, 2026 ∙ 3 min
What you actually learn from an external perception study
What do clients actually say about your firm when you’re not in the room? External perception studies reveal the patterns, gaps, and opportunities that don’t surface in day-to-day interactions, but often shape who gets hired and who doesn’t.
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Apr 6, 2026 ∙ 3 min
External perception studies: A practical look at their value
Understand how external perception studies help AEC firms close the gap between brand and experience, strengthen relationships, and guide smarter strategy.
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Dec 4, 2025 ∙ 3 min
Managing AEC firm reputation with internal and external insights
AEC firms often measure performance but overlook perception. Explore how internal surveys and external perception studies work together to reveal alignment, uncover gaps, and strengthen your brand.
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