Kayla McCause, LSSGB, CPSM

LinkedIn changed again—and this time, frequency won’t save you. The late-2025 algorithm now rewards relevance, authority, and authentic engagement over volume. Learn what’s different, what still works, and how to stay visible in a feed that’s filtering for intent and expertise.

AEC brands don’t live in manuals—they live through people. Brand stewards protect the core identity, while ambassadors bring the firm’s voice and values into every client interaction. When both roles are recognized and supported, brands stay consistent, credible, and alive in the marketplace.

Does your team know the difference between tailored and custom content? Learn how AEC firms can balance consistency and creativity in proposals by clarifying the common tools and terms used to create them.