Kayla McCause, LSSGB, CPSM

Selling too hard, talking only about yourself, neglecting follow-ups—we've seen it all and bet you have too. Successful BD goes beyond the pitch to build meaningful relationships, identify and address client needs, and maintain consistent touchpoints. As BD and marketing strategists, we're here to help you skip the learning curve and be your best this back-to-business season.

Training and coaching are not the same thing. And understanding the difference is key to seeing real results for your team members and your firm.

Amplify 2025 was a powerful reminder that our edge comes from building authentic connections, trusting our instincts, leaning into community when times get tough, and standing out through client care and empathy. Dragonfly's Kayla McCause and Laura Ewan share their list of key takeaways and follow-up to-dos.