Across the industry, firm and marketing leaders feel the strain of heightened expectations, tighter resources, and a pace that won’t let up. In response, many firms instinctively try to do more. But the industry is changing in ways that make volume less effective than it was. What’s emerging instead is a need for a more curated approach to which work firms pursue, where they invest resources, and how they show up in the market.

Market research often starts with “we don’t know what we need to know.” That’s not a flaw—it’s the signal to slow down. Here’s how AEC firms can align on purpose, scope, and decisions before research begins, so insights support 2026 growth planning.

What does it really take to make external pursuit production successful? After years inside firms and now supporting them from the outside, these are the three pillars that keep partnerships running smoothly—even when bandwidth is gone.

Strategic teaming is now a competitive advantage in AEC. Learn how the right partnerships help firms win smarter pursuits and deliver better projects.

AEC firms often measure performance but overlook perception. Explore how internal surveys and external perception studies work together to reveal alignment, uncover gaps, and strengthen your brand.

LinkedIn changed again—and this time, frequency won’t save you. The late-2025 algorithm now rewards relevance, authority, and authentic engagement over volume. Learn what’s different, what still works, and how to stay visible in a feed that’s filtering for intent and expertise.