Lizette Naranjo

What does it really take to make external pursuit production successful? After years inside firms and now supporting them from the outside, these are the three pillars that keep partnerships running smoothly—even when bandwidth is gone.

Many AEC firms struggle to leverage the full potential of their project and people photography to tell powerful and purposeful brand stories. When you shift your approach to photography from documentation to storytelling, better images are just the beginning. A comprehensive photography audit provides marketing and firm leaders a forum to assess their existing assets for consistency, authenticity, engagement, and alignment with brand values.

A well-structured architectural photoshoot kickoff meeting sets the stage for a successful shoot by aligning your design, marketing, and extended project teams around a shared vision and clearly defined marketing goals. We've been there and are sharing our favorite questions and best practices to help you start your next photoshoot on the right foot.