Lizette Naranjo

From First-Time Attendee to Industry Peer Three years ago, I walked into my first SMPS NERC conference as a scholarship recipient, eager to learn and explore the AEC world outside of my DC chapter. This year, I walked into NERC in my hometown of Washington, DC—during peak cherry blossom season—surrounded by familiar faces, stronger connections, and a very different sense of confidence. What once felt new and overwhelming now felt familiar and validating, a full circle moment that highlighted...

What does it really take to make external pursuit production successful? After years inside firms and now supporting them from the outside, these are the three pillars that keep partnerships running smoothly—even when bandwidth is gone.

Many AEC firms struggle to leverage the full potential of their project and people photography to tell powerful and purposeful brand stories. When you shift your approach to photography from documentation to storytelling, better images are just the beginning. A comprehensive photography audit provides marketing and firm leaders a forum to assess their existing assets for consistency, authenticity, engagement, and alignment with brand values.