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Alex Jayjock, CPSM
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CEO | Business Development Strategist
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Join date: Jun 2, 2025
Posts (5)
Aug 4, 2025 ∙ 3 min
Dragonfly welcomes Katie Stern
AEC veteran Katie Stern joins Dragonfly AEC Consulting, bringing fresh energy and expertise to the firm's business development planning and pursuit strategy services.
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Jun 2, 2025 ∙ 2 min
CASE STUDY: How market research focused business development strategy and efforts
Faced with 800+ hospitals and no clear direction, a global architecture firm turned to Dragonfly to help narrow its focus. Through targeted workshops and deep-dive research, we helped identify 12 high-ROI clients and provided the strategic insight needed to launch a focused, results-driven business development plan.
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Apr 18, 2024 ∙ 1 min
CASE STUDY: How strategic messaging revived membership growth
When an engineering association’s membership growth flatlined, Dragonfly stepped in to reframe the narrative. Through a mix of situational analysis, member feedback, and messaging strategy, we helped the chapter define its value and communicate it with clarity—resulting in a 131% increase in LinkedIn followers and a wave of renewed engagement.
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